Tesla Cybertruck comes in second behind Ford F-150 Lightning in the monthly sales race

The Ford F-150 Lightning (top left), Rivian R1T (top right) and Tesla Cybertruck (bottom).Getty

  • Fords F-150 Lightning was the most popular EV pickup in March, according to data from S&P Global Mobility.
  • According to the data, more than 1,100 new Cybertrucks were registered this month.
  • Tesla started delivering the Cybertruck in November.

Tesla’s Cybertruck was the second best-selling electric pickup in March, according to a key sales indicator.

The sharp pickup came in second place after the F-150 Lightning, according to Ford new vehicle registration details of S&P Global Mobility that is first reported Through Automotive News. In March, the Cybertruck had 1,158 new registrations, while the Lightning had 2,893. Rivian’s R1T, on the other hand, had only 548 new vehicle registrations.

Spokespeople for Tesla, FordAnd Rivaans did not immediately respond to a request for comment.

Tesla started deliveries of the Cybertruck to the first twelve owners on November 30. Ford’s electric pickup will be launched in 2022 and Rivian’s in 2021.

Tesla does not yet want to reveal how many Cybertrucks it has delivered. But there was one clue earlier this year when the company approximately 3,878 Cybertrucks recalled produced between November 13 and April 4, which was essentially all the models Tesla had produced during that period.

Prior to the Cybertruck delivery event, according to one of them, there were as many as 2 million reservations online count, and the vehicle quickly became one of the most popular celebrity status symbols.

Some reservation holders told Business Insider after the vehicle’s debut in 2023 – when the truck was presented above budget and with a lower reach than initially advertised – that they reconsidered the purchase.

Meanwhile, both Ford and Tesla have experienced a slowdown in electric vehicle sales across the industry. Tesla published its message in April first quarterly decline on an annual basis since 2020. And in March Ford announced plans to downsize the workforce at the plant that builds the F-150 Lightning.

Do you work for Tesla or do you have a tip? Contact the reporter via a non-work email address and device at gkay@businessinsider.com or 248-894-6012

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